This provocative and entertaining study assesses how the communications media and their related technology have altered, reinforced, de-emphasized, and redefined our society's values and beliefs. Gumpert argues that the coming of the electronic age has made us much more reliant on "media relationships" in defining our values than in previous times when we resolved and taught our values through the traditional institutions of family, school, and church. He discusses topics ranging from the intrusion of Muzak into the doctor ...
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This provocative and entertaining study assesses how the communications media and their related technology have altered, reinforced, de-emphasized, and redefined our society's values and beliefs. Gumpert argues that the coming of the electronic age has made us much more reliant on "media relationships" in defining our values than in previous times when we resolved and taught our values through the traditional institutions of family, school, and church. He discusses topics ranging from the intrusion of Muzak into the doctor-patient relationship to the way new audio technology has transformed our perceptions of a great performance.
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