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Taking Ideas to Market: Innovation 01.08

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Taking Ideas to Market: Innovation 01.08 - Jones, Tim, and Kirby, Simon, and Soisalo, Anna
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Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide

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Taking Ideas to Market: Innovation 01.08 2002, Capstone

ISBN-13: 9781841123141

Trade paperback