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Sweat Equity: Inside the New Economy of Mind and Body

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Sweat Equity: Inside the New Economy of Mind and Body - Kelly, Jason
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Go inside the trend that spawned a multi-billion dollar industry for the top five percent. Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and ...

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Sweat Equity: Inside the New Economy of Mind and Body 2016, Bloomberg Press, New York

ISBN-13: 9781118914595

Hardcover