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Sway: The Irresistible Pull of Irrational Behaviour

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Sway: The Irresistible Pull of Irrational Behaviour - Brafman, Ori, and Brafman, Rom
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Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in Sway. We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this ...

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Sway: The Irresistible Pull of Irrational Behaviour 2009, Virgin Books, London

ISBN-13: 9780753516829

Mass-market paperback