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Sustainable Marketing: Pearson New International Edition

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Sustainable Marketing: Pearson New International Edition - Martin, Diane, and Schouten, John
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For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

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Sustainable Marketing: Pearson New International Edition 2013, Pearson Education Limited, Harlow

ISBN-13: 9781292040899

Paperback