"This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The ...
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"This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to showwhat has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at ... A stop word appendix for the book can be accessed at routledge.com/9781032312736"
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New. Trade paperback (US). Glued binding. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication.
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New. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication.
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Fine. Trade paperback (US). Glued binding. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 202 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white. Attw Technical and Professional Communication.
