Dunkin' Donuts can trace its history back to 1948, when founder Bill Rosenberg opened a shop called the Open Kettle to sell coffee and doughnuts in Quincy, Massachusetts. But Rosenberg's goal was bigger than one doughnut shop, as his later reputation as one of the fathers of franchising would show. He had already launched a successful food truck company that served Boston workers on their breaks, and in 1950, with the help of the team of executives, he chose the name Dunkin' Donuts for his new quick-bite empire. In this ...
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Dunkin' Donuts can trace its history back to 1948, when founder Bill Rosenberg opened a shop called the Open Kettle to sell coffee and doughnuts in Quincy, Massachusetts. But Rosenberg's goal was bigger than one doughnut shop, as his later reputation as one of the fathers of franchising would show. He had already launched a successful food truck company that served Boston workers on their breaks, and in 1950, with the help of the team of executives, he chose the name Dunkin' Donuts for his new quick-bite empire. In this book, Bill narrates his roller coast ride to success with characteristic humor, candor, wit and passion. His winning principles and philosophies have proven viable for more than seven decades and will inspire you to reach for your own life goals.
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