When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
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Add this copy of Successful Email Marketing Strategies: From Hunting to to cart. $50.43, new condition, Sold by EB-Books LLC rated 4.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2009 by Racom Communication.
Add this copy of Successful Email Marketing Strategies: From Hunting to to cart. $51.00, new condition, Sold by Bank of Books rated 4.0 out of 5 stars, ships from Ventura, CA, UNITED STATES, published 2009 by Racom Communications.
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