With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live ...
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With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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New in Like New jacket. New, never used. Quantity Available: 1. ISBN: 0658001450. ISBN/EAN: 9780658001451. Pictures of this item not already displayed here available upon request. Inventory No: 1560782151.
