This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
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This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
Read Less
Add this copy of Stratgeies for Implementing Integrated Marketing to cart. $9.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by American Marketing Association.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780844235837.
Add this copy of Stratgeies for Implementing Integrated Marketing to cart. $13.33, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 1997 by McGraw-Hill Contemporary.
