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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with Online Learning Center with Premium Content Card

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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with Online Learning Center with Premium Content Card - Thompson, Arthur A, and Gamble, John E, and Strickland, A J
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Including the research in strategy, this text offers a presentation of strategic management. It also presents Porter's Five-Forces model and globally competitive markets and strategy execution.

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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with Online Learning Center with Premium Content Card 2005, Irwin/McGraw-Hill, New York

ISBN-13: 9780073203133

2nd Revised edition

Unknown binding