A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
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A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
Read Less