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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition: International Edition

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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition: International Edition - Fleisher, Craig, and Bensoussan, Babette
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This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use ...

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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition: International Edition 2004, Pearson, Upper Saddle River

ISBN-13: 9780131918726

Paperback

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition 2002, Pearson, Upper Saddle River, NJ

ISBN-13: 9780130888525

Trade paperback