In this case-oriented text, well-known Harvard Business School authors cover the retailing challenges faced every day from the perspective of senior management. The readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers - finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already ...
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In this case-oriented text, well-known Harvard Business School authors cover the retailing challenges faced every day from the perspective of senior management. The readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers - finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
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