This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of ...
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This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of communication theory. Key features of the volume include the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories. With its practical and accessible approach, Strategic Public Relations Management will serve well as a text for public relations management and communication campaigns courses, and is essential as a reference for professional practice.
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Add this copy of Strategic Public Relations Management: Planning and to cart. $23.87, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Lawrence Erlbaum Associates.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780805831603.
Add this copy of Strategic Public Relations Mgmt Pr to cart. $12.48, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Routledge.
Add this copy of Strategic Public Relations Management: Planning and to cart. $14.00, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 2000 by Routledge.
Add this copy of Strategic Public Relations Management: Planning and to cart. $13.45, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Routledge.
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Add this copy of Strategic Public Relations Management: Planning and to cart. $19.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2000 by Routledge.
Add this copy of Strategic Public Relations Management: Planning and to cart. $36.13, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Routledge.
Add this copy of Strategic Public Relations Management: Planning and to cart. $39.00, poor condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2000 by Routledge.
Add this copy of Strategic Public Relations Management: Planning and to cart. $40.04, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by Routledge.
Add this copy of Strategic Public Relations Management to cart. $42.38, like new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2000 by Taylor & Francis Group.
