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Strategic Pharmaceutical Marketing Management in Growth Markets

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Strategic Pharmaceutical Marketing Management in Growth Markets - Nandy, Mithun
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India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

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Strategic Pharmaceutical Marketing Management in Growth Markets 2023, Routledge Chapman & Hall, Oxford

ISBN-13: 9781032321646

Trade paperback

Strategic Pharmaceutical Marketing Management in Growth Markets 2023, Routledge Chapman & Hall, Oxford

ISBN-13: 9781032289427

Hardcover