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Strategic Management in Sport - O'Brien, Danny, and Parent, Milena M., and Ferkins, Lesley
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What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to ...

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Strategic Management in Sport 2019, Routledge, London

ISBN-13: 9781138290037

Paperback

Strategic Management in Sport 2019, Routledge, London

ISBN-13: 9781138290020

Hardcover