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Strategic Management: Text and Cases with Comp Case Guide for Instructors

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Strategic Management: Text and Cases with Comp Case Guide for Instructors - Dess, Gregory, and Lumpkin, G T, and Eisner, Alan
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Provides a treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more.

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Strategic Management: Text and Cases with Comp Case Guide for Instructors 2011, Irwin/McGraw-Hill

ISBN-13: 9780077575892

6th Revised edition

Hardcover