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Strategic Innovation: New Game Strategies for Competitive Advantage

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Strategic Innovation: New Game Strategies for Competitive Advantage - Afuah, Allan
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Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

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Strategic Innovation: New Game Strategies for Competitive Advantage 2009, Routledge, Oxford

ISBN-13: 9780415997829

Trade paperback

Strategic Innovation: New Game Strategies for Competitive Advantage 2009, Routledge, Oxford

ISBN-13: 9780415997812

Hardcover