Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.
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Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780324072648.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780324072648.
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Very Good. Size: 0x8x9; Ex-Library hardcover in very nice condition with all the usual markings and attachments. Text block clean and unmarked. Tight binding.
