The complexities of a changing global business environment make it crucial that companies not only operate responsibly but are seen to do so. Companies must place more importance on building a positive image and maintaining consistent relationships with all their contacts. This work covers the analytic techniques which make up a toolkit for the effective management of public relations. Adopting a managerial and strategic focus it presents practical steps to achieving the successful management of public relations. It draws ...
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The complexities of a changing global business environment make it crucial that companies not only operate responsibly but are seen to do so. Companies must place more importance on building a positive image and maintaining consistent relationships with all their contacts. This work covers the analytic techniques which make up a toolkit for the effective management of public relations. Adopting a managerial and strategic focus it presents practical steps to achieving the successful management of public relations. It draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.
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