Designed for introductory business and professional communication classes, Strategic Communication employs four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety - both as a framework for the book and as the necessary tools to be a successful communicator. The world of business is in constant flux, made more so by the volatile economic climate. The Seventh Edition helps students address the current challenges of business including the ...
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Designed for introductory business and professional communication classes, Strategic Communication employs four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety - both as a framework for the book and as the necessary tools to be a successful communicator. The world of business is in constant flux, made more so by the volatile economic climate. The Seventh Edition helps students address the current challenges of business including the availability of more sophisticated technology, the shifting of ideas and loyalties in the global marketplace, changing work habits, new perspectives on private and public lives of employees, and the heated discussions on diversity. The updated examples provide an increased focus on new forms of communication technology. With greater emphasis on the implications of technology to communication, the integration of new research in the area of business communication, management, and interpersonal and group communication, Strategic Communication in Business and the Professions prepares students for the business world of today.
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Seller's Description:
This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
I used this book in my last college class and it was very student friendly. The information included in the book was topical and applicable to today's working environment. The case studies are relevant and extremely helpful.
