Strategic Communication: An Introduction to Theory and Global Practice

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. Read More

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $30.25 (Expires Jul 10, 2025) 365 Day Rental: $35.75 (Expires Jan 11, 2026) Buy eBook Lifetime Access: $54.99 Title: Strategic Communication by Jesper Falkheimer; Mats Heide Publisher: Taylor & Francis Print ISBN: 9780367769291, 0367769298 eText ISBN: 9781000607789 Edition: 2022 2nd edition Format: EPUB eBook	$30.25 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ