Through their work as consultants in the fields of strategic management and information technology, the authors have experienced how few managers apply modern planning and control tools in their operations. This book addresses this problem by transforming management analytical methods into useful and practical tools. The computer models, based on Microsoft Excell, calculate all the main financial indicators and present financial data graphically. Managers can then concentrate on the analysis and interpretation of the data. ...
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Through their work as consultants in the fields of strategic management and information technology, the authors have experienced how few managers apply modern planning and control tools in their operations. This book addresses this problem by transforming management analytical methods into useful and practical tools. The computer models, based on Microsoft Excell, calculate all the main financial indicators and present financial data graphically. Managers can then concentrate on the analysis and interpretation of the data. Although the book covers all the traditional analysis based on profit as the key target, it is based on the authors' strong belief that to secure the long-range survival of the company, it is essential to plan and control the parallel development of profit and assets. The book is intended as a practical guide for managers, but its careful step-by-step approach makes it an ideal introductory text for business school students.
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