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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering - Gibbs, Richard, and Humphries, Andrew
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Dealing with key topics such as supply chain management, marketing channels, and relationship management, "Strategic Alliances and Marketing Partnerships" identifies the key factors that determine partnering excellence and how to make decisions to improve both the relationship and productivity.

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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering 2009, Kogan Page, London

ISBN-13: 9780749454845

Hardcover