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Strategic Alliances: Formation, Implementation, and Evolution

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Strategic Alliances: Formation, Implementation, and Evolution - Lorange, and Roos, Johan
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Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: An analysis of over 30 alliances in the US, Japan and Europe. A blueprint for successfully forming and implementing an alliance. Practical case histories of nine successful and unsuccessful alliances ...

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Strategic Alliances: Formation, Implementation, and Evolution 1993, Wiley

ISBN-13: 9781557864970

Revised edition

Trade paperback