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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life - Cron, Lisa
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"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life 2021, Ten Speed Press

ISBN-13: 9781984857682

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