"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." -- Michael E. Porter , Bishop William Lawrence University Professor, Harvard Business School " In Sticks and Stones , Larry Weber presents a compelling look at the challenges of protecting corporate ...
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"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets." -- Michael E. Porter , Bishop William Lawrence University Professor, Harvard Business School " In Sticks and Stones , Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." -- Ron Sargent , Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones , he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer." -- Paul Gillin , author, The New Influencers and Secrets of Social Media Marketing "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage." -- Deborah Wince-Smith , President, Council on Competitiveness
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Seller's Description:
Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Seller's Description:
Weber, Larry., John Wiley & Sons, Inc., 2009, c2009, 1st Edition, 1st printing, boards (hard cover), fine with fine dj, 226 pp with notes & index, tall 8vo, boldly inscribed & SIGNED 'Larry' by the author, ISBN: 9780470457382, 'An important contribution to help any leader understand how to manage and protect reputation in a digital world', Business Management; Collectible.
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Fine in Fine jacket. Book. 8vo-over 7¾"-9¾" tall. Signed by Author(s) Book is tight with no markings, authors signature on half title page, great copy.
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Seller's Description:
Very Good in Very Good jacket. Probably signed by Larry Weber. The dust jacket is a little shelf rubbed and edge worn. Now protected in cellophane. The binding is excellent. GK.