This is an account of what can happen to a business venture in the fierce world of America's Silicon Valley when its timing is wrong, its technology too speculative, and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning pen computer company, Go, in July 1994, after six years in the start-up game accruing a value of $60 million. This is his story of each stage of the Go venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown. It is a ...
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This is an account of what can happen to a business venture in the fierce world of America's Silicon Valley when its timing is wrong, its technology too speculative, and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning pen computer company, Go, in July 1994, after six years in the start-up game accruing a value of $60 million. This is his story of each stage of the Go venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown. It is a story that illustrates the constant wheeler-dealing in the cut-throat computer industry.
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