At some point, every stealth startup needs to stop being a secret, and start telling people. That's a sharp transition, and it's worth thinking about carefully. Start Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries, Matthews shares invaluable insights and proven strategies to accelerate growth and build a strong, long-term ...
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At some point, every stealth startup needs to stop being a secret, and start telling people. That's a sharp transition, and it's worth thinking about carefully. Start Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries, Matthews shares invaluable insights and proven strategies to accelerate growth and build a strong, long-term brand. Start Telling People is an indispensable guide for technical startup founders, investors, and marketers, packed with practical advice tuned explicitly for the unique needs of emerging startups. Matthews provides frameworks, examples, and interviews that reinforce the book's central thesis: marketing is a discipline, not just an activity. From customer-centric go-to-market models, to the tips and tricks of mastering a new product demo, to content strategy & A.I. tools, to surviving budgeting and downturns, the book delivers practical, jargon-free ideas that blend the best in marketing fundamentals with the functional realities of fast-paced, growth-focused startups. Table of Contents The Art & Science of Startup Marketing From Stealth to Success F=ma (Force Equals Marketing Times Alliance) Innovative Positioning Strategies for Category Creation, Redefinition, and Improvement Shaping a Startup's Success Building and Evolving a Strong Brand Identity Crafting Exceptional Customer Experiences From Delighted Discovery to Memorable Ownership Form is the Function Structuring and Building the Team Needed Now Mastering Demos Crafting Compelling Stories and Ensuring Flawless Execution Building Foundations Systems, Tools, and the Inevitability of Artificial Intelligence Unlocking Information Marketing Data for Startups: Collection, Analysis, and Application Budgeting to Win Spreadsheets, Chaos, and Grace Navigating Brand Debt The Power of Marketing as a Discipline During Hard Moments Marketing's Horizon Adaptation, Growth, and Evolution
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Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Start Telling People, by Chris Matthews, is a well-crafted book that expertly delves into the professional discipline of startup marketing. It presents the idea that marketing is an integral and continuous discipline throughout a startup�s journey.
The author�s writing style is clear and accessible. Matthews employs a conversational tone, enriched with storytelling elements, to enhance the reader�s comprehension and engagement. This approach effectively demystifies complex concepts and ideas, making them relatable to a broad audience. His structured, organized presentation of ideas, with seamless transitions, contributes to the readability of the text.
Chapter 7 of Start Telling People delves into the art and science of delivering influential product demonstrations. It emphasizes the importance of clarity, strategic planning, and the integral role of marketing in the success of these demos. Matthews insightfully explores how startups, often brimming with innovative ideas, must effectively showcase their value proposition through product demos to engage investors, customers, and the media. The book stresses that conveying a startup�s capabilities is not just about what it does but how this is demonstrated, thus impacting its success trajectory.
Matthews skillfully uses the case of Douglas Engelbart�s influential demo, which spurred the development of personal computing, to exemplify the impact of a well-executed product demonstration. This historical reference is a powerful illustration of the book�s central premise: marketing is a discipline, not an activity, and Matthews makes a convincing point of this through the many collaborative steps involved in mastering product demos.
The book�s content is not only relevant to startup founders and leaders but also offers valuable insights for professionals in marketing and branding within the startup ecosystem. Investors and entrepreneurs would find the book enlightening as well, as it provides tools for evaluating startup potential and learning from Matthews� experiences and expertise.
Matthews, with his deep understanding of the startup landscape, establishes himself as an authority on the subject within the pages of Start Telling People. His detailed exploration of the significance of demos, their influence on stakeholders, and the meticulous preparation they require underscores his expertise in this field.
