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Sport and Social Media in Business and Society

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Sport and Social Media in Business and Society - Abeza, Gashaw, and King-White, Ryan
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"This concise, practical book examines the significance of social media for the sport industry, explailning key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples ...

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Sport and Social Media in Business and Society 2023, Routledge, Oxford

ISBN-13: 9781032415017

Hardcover