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Sport Public Relations - Stoldt, G Clayton, and Dittmore, Stephen W, and Ross, Mike
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Sport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will learn the importance of consistent brand communication and how to manage organizational relationships to attain key strategic goals.

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Sport Public Relations 2020, Human Kinetics Publishers

ISBN-13: 9781492589389

3rd edition

Trade paperback