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Spark: Be More Innovative Through Co-Creation

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Spark: Be More Innovative Through Co-Creation - Winsor, John
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In this new handbook, Winsor inspires readers to think about innovation in new ways. At the foundation of innovation is the ability to understand a community and its individual members well enough to anticipate what products and services might be needed in the future. In the simplest form, this means getting out of the office and exploring the customer's world.

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Spark: Be More Innovative Through Co-Creation 2010, Agate B2, Evanston

ISBN-13: 9781932841473

Trade paperback

Spark: Be More Innovative Through Co-Creation 2005, Kaplan, Chicago, IL

ISBN-13: 9781419503160

Hardcover