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Southwest Airlines - Lauer, Chris
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Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture. Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, ...

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Southwest Airlines 2010, Greenwood, New York

ISBN-13: 9780313378638

Hardcover

Southwest Airlines 2010, Greenwood

ISBN-13: 9780313378645

Hardcover