This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
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This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
Read Less