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Social Media Strategy: Tools for Professionals and Organizations

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Social Media Strategy: Tools for Professionals and Organizations - Clampitt, Phillip G
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Social Media Strategy: Tools for Professionals and Organizations , by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises ...

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Social Media Strategy: Tools for Professionals and Organizations 2017, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781506346243

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