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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution - Quesenberry, Keith A
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This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution 2024, Rowman & Littlefield Publishers

ISBN-13: 9781538167090

4th edition

Trade paperback

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution 2024, Rowman & Littlefield Publishers

ISBN-13: 9781538180112

4th edition

Hardcover

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition 2020, Rowman & Littlefield Publishers

ISBN-13: 9781538138175

3rd edition

Trade paperback

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition 2020, Rowman & Littlefield Publishers

ISBN-13: 9781538138168

3rd edition

Hardcover

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution 2018, Rowman & Littlefield Publishers

ISBN-13: 9781538101353

2nd edition

Trade paperback

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution 2018, Rowman & Littlefield Publishers

ISBN-13: 9781538113929

2nd edition

Hardcover