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Social Media Marketing: Game Theory and the Emergence of Collaboration

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Social Media Marketing: Game Theory and the Emergence of Collaboration - Anderson, Eric
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Social media represents a challenge to the traditional model of mass media, which in turn represents a challenge to traditional mass marketing. This book examines multiple facets of the new media experience through the lens of game theory concepts.

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Social Media Marketing: Game Theory and the Emergence of Collaboration 2014, Springer, Berlin, Heidelberg

ISBN-13: 9783642436208

2010 edition

Trade paperback

Social Media Marketing: Game Theory and the Emergence of Collaboration 2010, Springer, Berlin, Heidelberg

ISBN-13: 9783642132988

2010 edition

Hardcover