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Social Marketing to Protect the Environment: What Works

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Social Marketing to Protect the Environment: What Works - McKenzie-Mohr, Doug, and Lee, Nancy R, and Schultz, P Wesley
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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies ...

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Social Marketing to Protect the Environment: What Works 2011, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412991292

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