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Social Information: Gaining Competitive and Business Advantage Using Social Media Tools

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Social Information: Gaining Competitive and Business Advantage Using Social Media Tools - Brown, Scott
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Information available through 'traditional' business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarians, information professionals, intelligence analysts, students and marketing personnel, and explores how more 'traditional' resources can be complimented by social media tools. The book outlines different categories of social tools, competitive and business ...

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Social Information: Gaining Competitive and Business Advantage Using Social Media Tools 2012, Chandos Publishing (Oxford) Ltd, Witney

ISBN-13: 9781843346678

Paperback