The explosive growth of social media has introduced a new class of "influencers." Every day, tens of millions of individuals go online to broadcast their opinions, ideas and attitudes to the world. These new influencers control the conversation and play a significant role in shaping the opinions, attitudes and decisions of others. Companies have to invest in managing their reputations by monitoring and engaging in this fluid medium.
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The explosive growth of social media has introduced a new class of "influencers." Every day, tens of millions of individuals go online to broadcast their opinions, ideas and attitudes to the world. These new influencers control the conversation and play a significant role in shaping the opinions, attitudes and decisions of others. Companies have to invest in managing their reputations by monitoring and engaging in this fluid medium.
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