Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but aren't packed with real ideas that will increase their profits. Here's a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition. "Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business" is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a ...
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Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but aren't packed with real ideas that will increase their profits. Here's a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition. "Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business" is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully run their businesses. Each chapter of "Smart Marketing" focuses on an innovative, cost-effective idea that will solve problems, get customer commitment and lead to an increase in sales. Readers will learn the benefits of: -- Getting testimonial letters from clients -- Selling with seminars -- Holding contests -- Using postcards to get new customers -- Maximizing coverage on radio, cable TV, and the yellow pages -- And 47 other great, profit-producing ideas Brief, easy-to-implement action plans are included at the end of every chapter to help the reader turn a great idea into a profitable reality. "Smart Marketing" provides a no-nonsense approach to sales and marketing that is sure to inspire and challenge any small business owner or manager.
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