Small Business Experience Marketing is designed for individual business owners seeking to expand their marketing prowess. It is a straightforward manual of best practices focused on creating memorable experiences through sensory stimulation and community connections that provide long-term benefits to small business owners.Using Experience Marketing techniques elevate ordinary events through detailed planning, partnering by focusing on strengthening relationships, targeted promotions and turning more customers into loyal ...
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Small Business Experience Marketing is designed for individual business owners seeking to expand their marketing prowess. It is a straightforward manual of best practices focused on creating memorable experiences through sensory stimulation and community connections that provide long-term benefits to small business owners.Using Experience Marketing techniques elevate ordinary events through detailed planning, partnering by focusing on strengthening relationships, targeted promotions and turning more customers into loyal patrons who will sustain your business over time. Experience Marketing will show you how to prepare, promote and produce an event within your business that will create the experiences your customer wants - and do it with minimal resources. Start small and build on your successes. This book will give you the steps to organize your time, seek and find meaningful partnerships, then promote your events with style. You will learn how to delegate and hire professionals for the best results, then master how to build a community that focuses on your business and engages them in ways that provide lasting benefits for mutual success. Your unique Experience Marketing events will leave lasting impressions that naturally convert to profitability. How do you know that it's time to create an Experience Marketing event as part of your ongoing marketing?Do you find that you're not making much profit, while working long hours? Is your business profitable, but not rewarding? Has your advertising ever been a disappointment? Are habitual marketing campaigns no longer bringing the same results? Has a direct competitor moved into your neighborhood?Or are you at the point where you simply can't face another boring day at work? If you answered yes to even one of these questions, then it's time to plan an Experience Marketing event and give your customers a new experience. It's time to create a buzz!It's time to get more exposure!It's time to level up your business!It's time to give back and increase the size of your community!It's time to try a new, more exciting approach like Experience Marketing events!
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