"Small Business Barriers & Battlefields" looks beyond the numbers into the psyche & mental traps that threaten small business survival. Real-life war stories illustrate how logic becomes twisted ignorance, compulsive & dysfunctional behavior, & addictions overpower logic then & defeat most small businesses. Readers learn to recognize illogical thought & behavior patterns in themselves, customers, vendors & employees - & deal effectively with resulting problems. "A unique addition to small business literature," says Business ...
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"Small Business Barriers & Battlefields" looks beyond the numbers into the psyche & mental traps that threaten small business survival. Real-life war stories illustrate how logic becomes twisted ignorance, compulsive & dysfunctional behavior, & addictions overpower logic then & defeat most small businesses. Readers learn to recognize illogical thought & behavior patterns in themselves, customers, vendors & employees - & deal effectively with resulting problems. "A unique addition to small business literature," says Business Book Buyer, Susan Pfotenhauer. Inspiration came from Fleury's first book "The Small Business Survival Guide". It maintained that small business survival was primarily due to mismanagement of cash - which was due to a failure to get close to one's own accounting. Students & entrepreneurs praised the work. However, Fleury noticed that few entrepreneurs benefitted as dramatically from his concepts & No Entry Accounting(TM) as had been expected. His search for the reason led to a hidden truth. Most entrepreneurs make decisions based upon a multitude of influences other than logic. Tough decisions require input from accounting records. But the simple logic of accounting is shunned by small business owners, keeping important input from the decision process.
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Add this copy of Small Business Barriers and Battlefields: Adding to cart. $20.61, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1995 by Matahari Pub.
