This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics--simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes the benefits in some situations of having only limited knowledge. Simple Heuristics shows how heuristics can yield ...
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This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics--simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes the benefits in some situations of having only limited knowledge. Simple Heuristics shows how heuristics can yield adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop-out rates, and playing the stock market. Researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as economics and artificial intelligence, will find this book both useful and thought provoking.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780195143812.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Fine. Trade paperback (US). Glued binding. 432 p. Contains: Unspecified. Evolution and Cognition. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 432 p. Contains: Unspecified. Evolution and Cognition. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Trade paperback (US). Glued binding. 432 p. Contains: Unspecified. Evolution and Cognition. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 432 p. Contains: Unspecified. Evolution and Cognition. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
