- Preparation for Visual Creativity - Creative Thinking: Getting Out of the Box - What is Visual Merchandising? - Core Design Strategies - Practices and Strategies for the Selling Floor - Layout and Fixtures for Fashion Apparel - Fashion Apparel Wall Setups - Fashion Apparel and Accessory Coordination - Home Fashion Presentation - Communicating Retail Atmospherics - Signing - Discussion of trends such as the stretch-the-brand movement and the increased emergence of lifestyle centers - New and updated photos and ...
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- Preparation for Visual Creativity - Creative Thinking: Getting Out of the Box - What is Visual Merchandising? - Core Design Strategies - Practices and Strategies for the Selling Floor - Layout and Fixtures for Fashion Apparel - Fashion Apparel Wall Setups - Fashion Apparel and Accessory Coordination - Home Fashion Presentation - Communicating Retail Atmospherics - Signing - Discussion of trends such as the stretch-the-brand movement and the increased emergence of lifestyle centers - New and updated photos and illustrations - New full-color photographs showing examples of concepts explained in the text, from special events to creating harmonious color arrangements - Instructor's Guide includes suggestions for using text features in class, sample answers for case study disucssion questions, additional chapter activities, and a test bank with 20-35 multiple-choice questions per chapter
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Seller's Description:
Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
