This volume explores the connections between faith, the presentation of belief, and the processes by which it is sold and consumed. The contributors have all been researching the way in which religion uses branding, advertising, and marketing to understand missionary and revival activities.
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This volume explores the connections between faith, the presentation of belief, and the processes by which it is sold and consumed. The contributors have all been researching the way in which religion uses branding, advertising, and marketing to understand missionary and revival activities.
Read Less
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