In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.
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In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9781581150483.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781581150483.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Large 8vo. ix, 272pp, index, num bw ills. Or card covers. Minro edge wear and small bump to bottom corner. Sex sells-the use of allure, erotic images and suggestion in graphic art and advertising.
