'This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies' - Robert Picard, University of Jonkoping, Sweden. 'Insightful, contextually analytical, yet easy to comprehend, "Strategic Management in the Media" successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in ...
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'This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies' - Robert Picard, University of Jonkoping, Sweden. 'Insightful, contextually analytical, yet easy to comprehend, "Strategic Management in the Media" successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed' - Sylvia M. Chan-Olmsted, University of Florida. '...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction' - Gillian Doyle, University of Glasgow. This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Very Good. Some outer edges have minor scuffs. Cover has light scratches and marks. Book content is in very good readable condition. B-format paperback. 256 p.
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Used: Acceptable. Paperback in very good condition. An exploration of questions that traditional science has failed to answer such as: Does your pet really know when you're on your way home? How do pigeons home? A do it yourself guide to revolutionary science.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good. No dust jacket as issued. Pages are clean, though edge sunned; wraps are scratched and creased at the fore edge corners. Trade paperback. 269p. Includes Illustrations.
