Directed at people starting up or already involved in management, from first time managers to senior managers, this text provides a tool for the business person who is interested in the benefits that good communication will bring to their companies. Effective communication increases both motivation and productivity, and the book looks at the skills and techniques involved including developing a corporate personality, written and verbal communication and coping with crisis. Focusing on the practical rather than on the ...
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Directed at people starting up or already involved in management, from first time managers to senior managers, this text provides a tool for the business person who is interested in the benefits that good communication will bring to their companies. Effective communication increases both motivation and productivity, and the book looks at the skills and techniques involved including developing a corporate personality, written and verbal communication and coping with crisis. Focusing on the practical rather than on the theoretical this text provides a comprehensive introduction to different communication techniques. The book provides tips and guidelines that should help managers to identify which method is the most appropriate in each circumstance.
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